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Business Automation
Automate complex business processes to save time, reduce errors and boost productivity: billing, reporting and reconciliation, wired into your APIs and payment systems.
Apex Software Engineering LLCWebsites, stores and automation
Websites, stores and automation
for small businesses.
Custom websites, Shopify stores and business automation, built by a CISA-certified engineer. Websites from $3,000, $100/month to keep them running, and you own everything.
❯ apex services
✓ websitessmall business · local seo · leads
✓ shopifystores · google shopping · apps
✓ automationbilling · reporting · reconciliation
✓ apps + cloudcloud-native · serverless
✓ datadashboards · api integration
❯ apex stack
react next.js typescript shopify
node.js aws gcp vercel sentry
❯ apex contact --start
→ opening #contact
Founder background
Where Alex has worked. Places of employment, not Apex clients.
NativePath
Ulta Beauty
Mastercard
KPMG
Anglepoint
CredentialsCISAMBACHAMPCAMPCSAMHack Reactor
Our services
Websites, Shopify stores and automation for small businesses, plus custom software when you need more.
Websites & Shopify Stores
Custom websites and Shopify stores that bring in leads and sales, set up for Google and AI search.
Local SEOShopifyLead formsAnalytics
Custom App & Cloud Development
Build secure, scalable apps and cloud solutions tailored to your business.
Cloud-nativeServerlessReal-time data
Data Integration & Analytics
Transform your data into actionable insights with custom analytics solutions.
Blockchain & Web3 Solutions
Smart contract development and auditing, explorer and analytics tools, wallet integration.
Small business websites Shopify stores Business automation Website Care Plan: $100/month Guide: How much does a Shopify store cost? Guide: How to move your store from Squarespace or Wix to Shopify Guide: How to hire a Shopify developer in Texas Guide: How much does it cost to maintain a Shopify store?
- ProvenResults across automation, e-commerce and custom software
- StrategyMBA-informed decisions tied to impact and ROI
- SecurityCISA-certified, with deep full-stack depth
- ProcessTransparent and collaborative, discovery to delivery
Real results for real businesses
Almaza Fine Jewelry
Took Almaza from a static landing page to a Shopify store with more than 2,000 products, and a custom app that re-prices every gold piece from the live gold price every 30 minutes.
- 2,000+
- products on Dawn, one of Shopify’s free themes
- 30 min
- between price updates from the live gold price
StackShopifyMerchant CenterGoogle AdsGA4
Stardust.gg
Frontend work on Starnet, Stardust’s blockchain explorer, in React 18 and TypeScript: the home page header and navigation, network stats, the daily transactions chart and table components.
StackReact 18TypeScriptReact QueryMUI
Lana Salon Suites
The website for a salon-suite studio in Lexington, Kentucky: live suite availability, a page for every tenant and a salon-owner directory, with tour booking, a waitlist and an earnings calculator that send every lead to the owners' inbox.
- 24
- suites with live availability and tenant pages
- 44
- service landing pages, plus 10 local SEO articles
StackNext.jsTypeScriptResendTurnstile
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Lifstyl Real Estate
Automated agent billing reminders: a weekday job that finds declined dues payments, retries the card, emails the agent up to three times, then escalates to the broker.
- BrokerSumo APIpayments
- Scheduled jobevery weekday
- Firestoreemails per decline
- 3 emails, then brokerescalate
FirestoreGitHub ActionsSentry
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Creepy Creams
A secure Discord bot for presale wallet collection with role-based access, address validation and CSV export for admins.
U
member
/wallet add 0x7a…e41CC
bot
Valid address saved. Role verified for presale.
A
admin
/export csvDiscord.jsethers.jsCloud Datastore
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Client confidentialConfidential Healthcare Provider
A custom Excel VBA automation suite for healthcare billing: data import, transformation and reporting workflows that integrate external payment processors and Medicare logic.
Excel VBAMedicare logicPDF reporting
- Fortis + Medicare reportsimport
- Transformationmulti-step
- Reconciliation
- PDF reportsmonth to month
Our products
Software Apex builds and runs itself, not just for clients.
Spok3n
On-device voice dictation for Mac and iPhone
Free for 5,000 words / weekWhisperKitCoreML
Hold the Globe key, speak, and your words appear wherever your cursor is. Transcription runs on the Apple Neural Engine, so no audio is ever transmitted.
- Works offline once the model is installed
- Personal dictionary and CLI for names and jargon
Clear My Inbox
Gmail storage cleanup with a review step
Free analysisOne-time unlockNo subscription
See what is actually consuming your Gmail quota, review the proposed cleanup, and confirm before anything is removed.
- Finds the real space hogs: attachments, newsletters, stale unread
- Nothing is deleted without explicit confirmation
04 · About
About the founder
Founder & Lead EngineerAustin, TXShopify Partner
Alex Abushanab, MBA, CISA founded Apex to combine engineering leadership, business strategy and information security into software that delivers measurable impact.
He has spent a decade across tech consulting and software engineering: consulting at KPMG and Anglepoint, where his primary client was IBM, then engineering at Mastercard, Ulta Beauty and NativePath. He works across React, Node.js, Shopify, Swift, AWS, GCP and DevOps.
Apex is a Shopify Partner, and builds Shopify stores, websites and business automation for small businesses.
- Education
- MBA, Louisiana State UniversityB.S. Business Informatics, UL Lafayette
- Certification
- CISACertified Information Systems Auditor, ISACA
- Asset management
- CHAMP · CAMP · CSAMIAITAM
- Training
- Hack ReactorAdvanced Software Engineering Immersive
Build notes.
Product breakdowns and the thinking behind what Apex ships.
06 · Contact
Ready to automate, innovate, and engineer excellence?
Contact us to discuss your project and discover how Apex can drive your business forward.