We specialize in task automation and custom application development, helping businesses streamline operations and drive growth.
Automation, e-commerce, and custom software—engineered for measurable business impact.
Automate complex business processes to save time, reduce errors, and boost productivity.
Launch or upgrade your online presence with scalable, high-conversion solutions.
Build secure, scalable apps and cloud solutions tailored to your business.
Transform your data into actionable insights with custom analytics solutions.
Leverage blockchain technology to build secure, decentralized applications.
Ready to automate, innovate, and engineer excellence? Contact us to discuss your project and discover how Apex can drive your business forward.
Real results for real businesses
Upgraded Almaza's web presence from a static landing page to a fully integrated e-commerce platform by launching a custom Shopify store and developing a real-time gold pricing application. Implemented Google Services integration and advanced SEO to enable online sales and drive measurable digital growth.
High-availability architecture with dual API integration and 99.9% SLA
Real-time market price sync with configurable intervals and dynamic markup
Advanced product management with automated SEO and domain terminology
Enterprise Google Services integration (Merchant Center, Ads API, GA4)
Business intelligence platform with real-time tracking and valuation
Market leadership in Google Shopping for 21K gold and 18K gold search terms
Developed an advanced blockchain explorer frontend built with React 18 and TypeScript, featuring real-time transaction monitoring and analytics visualization. Implements React Query for efficient data management and Material-UI for responsive design.
Real-time transaction monitoring with sub-second updates via React Query
Responsive UI with Material-UI and custom CSS modules
Optimized data visualization for complex blockchain metrics
Modular component system with 40% faster development time
Consistent design system with DM Sans typography
Comprehensive mock data layer for accelerated development
Streamlined payment collections with an automated agent billing reminder system leveraging Google Cloud Functions, Firestore, and BrokerSumo API integration. Implements a robust workflow for monitoring declined payments, automating agent and broker notifications, and tracking payment resolution.
Serverless architecture with Google Cloud Functions for event-driven execution
Real-time BrokerSumo API integration for payment and account monitoring
Persistent state management via Firestore with idempotent operations
Automated notification workflow with 3-tier escalation system
Production monitoring and error tracking through Sentry integration
Streamlined payment collections with automated resolution tracking
Engineered a secure Discord bot for wallet address collection, leveraging Discord.js, Google Cloud Datastore, and Sentry for robust operations. Implements role-based access, presale eligibility, and automated data export to streamline NFT or token presale management.
Microservice architecture with Discord.js and Google Cloud Datastore
Role-based access control with Discord server role verification
Automated CSV export for seamless analytics integration
Production monitoring and error tracking via Sentry
Wallet address validation using ethers.js
Scalable architecture supporting thousands of concurrent users
Resolved billing inefficiencies with a custom Excel VBA automation suite for healthcare billing, featuring advanced data import, transformation, and reporting workflows. Integrates with external payment processors and Medicare logic to streamline multi-source reconciliation and compliance.
Automated data import and transformation from Fortis and Medicare reports
Secure workbook operations with password protection and access control
Multi-step billing workflows with real-time reconciliation
Dynamic reporting with PDF export and month-to-month tracking
90% reduction in manual intervention and error rates
Modular VBA architecture for rapid business rule adaptation
Leadership and expertise behind Apex Software Engineering
Los Angeles, CA
Alex Abushanab is a seasoned Lead Software Engineer and the founder of Apex Software Engineering. With a rich entrepreneurial background and extensive software engineering experience, Alex has successfully delivered projects for industry leaders including NativePath, Ulta Beauty, Mastercard, Lifstyl Real Estate, Creepy Creams, Anglepoint, and KPMG.
His technical expertise spans modern JavaScript frameworks (React, Angular), backend technologies (Node.js), cloud platforms (AWS, GCP), and DevOps practices. Alex holds an MBA from Louisiana State University and a BS in Business Informatics from the University of Louisiana at Lafayette, providing a unique blend of technical excellence and business acumen that allows him to create solutions that deliver measurable impact.
Ready to automate, innovate, and engineer excellence for your business?