Forest landscape

Automate. Innovate.Engineer Excellence.

We specialize in task automation and custom application development, helping businesses streamline operations and drive growth.

Our Services

Automation, e-commerce, and custom software—engineered for measurable business impact.

Automation & Workflow Solutions

Automate complex business processes to save time, reduce errors, and boost productivity.

  • Custom automation for billing, reporting, and reconciliation
  • Integration with APIs and payment systems
  • Up to 90% reduction in manual effort

E-Commerce & Digital Platforms

Launch or upgrade your online presence with scalable, high-conversion solutions.

  • Shopify store development and real-time pricing tools
  • Advanced SEO and analytics integration
  • End-to-end e-commerce enablement

Custom App & Cloud Development

Build secure, scalable apps and cloud solutions tailored to your business.

  • Cloud-native and serverless architectures
  • Real-time data processing and analytics
  • Secure, maintainable, and future-proof software

Data Integration & Analytics

Transform your data into actionable insights with custom analytics solutions.

  • Business intelligence and reporting dashboards
  • API integration and data transformation
  • Real-time metrics and performance tracking

Blockchain & Web3 Solutions

Leverage blockchain technology to build secure, decentralized applications.

  • Smart contract development and auditing
  • Blockchain explorer and analytics tools
  • Wallet integration and token management

Why Choose Apex?

  • Proven results in automation, e-commerce, and custom software
  • Solutions that deliver measurable business impact and ROI
  • Deep technical expertise with a focus on security and scalability
  • Transparent, collaborative approach from discovery to delivery

Ready to automate, innovate, and engineer excellence? Contact us to discuss your project and discover how Apex can drive your business forward.

Case Studies

Real results for real businesses

Almaza Fine Jewelry Website

Almaza Fine Jewelry

Upgraded Almaza's web presence from a static landing page to a fully integrated e-commerce platform by launching a custom Shopify store and developing a real-time gold pricing application. Implemented Google Services integration and advanced SEO to enable online sales and drive measurable digital growth.

  • High-availability architecture with dual API integration and 99.9% SLA

  • Real-time market price sync with configurable intervals and dynamic markup

  • Advanced product management with automated SEO and domain terminology

  • Enterprise Google Services integration (Merchant Center, Ads API, GA4)

  • Business intelligence platform with real-time tracking and valuation

  • Market leadership in Google Shopping for 21K gold and 18K gold search terms

Stardust.gg Website

Stardust.gg

Developed an advanced blockchain explorer frontend built with React 18 and TypeScript, featuring real-time transaction monitoring and analytics visualization. Implements React Query for efficient data management and Material-UI for responsive design.

  • Real-time transaction monitoring with sub-second updates via React Query

  • Responsive UI with Material-UI and custom CSS modules

  • Optimized data visualization for complex blockchain metrics

  • Modular component system with 40% faster development time

  • Consistent design system with DM Sans typography

  • Comprehensive mock data layer for accelerated development

Lifstyl Real Estate Website

Lifstyl Real Estate

Streamlined payment collections with an automated agent billing reminder system leveraging Google Cloud Functions, Firestore, and BrokerSumo API integration. Implements a robust workflow for monitoring declined payments, automating agent and broker notifications, and tracking payment resolution.

  • Serverless architecture with Google Cloud Functions for event-driven execution

  • Real-time BrokerSumo API integration for payment and account monitoring

  • Persistent state management via Firestore with idempotent operations

  • Automated notification workflow with 3-tier escalation system

  • Production monitoring and error tracking through Sentry integration

  • Streamlined payment collections with automated resolution tracking

Creepy Creams Discord Bot

Creepy Creams

Engineered a secure Discord bot for wallet address collection, leveraging Discord.js, Google Cloud Datastore, and Sentry for robust operations. Implements role-based access, presale eligibility, and automated data export to streamline NFT or token presale management.

  • Microservice architecture with Discord.js and Google Cloud Datastore

  • Role-based access control with Discord server role verification

  • Automated CSV export for seamless analytics integration

  • Production monitoring and error tracking via Sentry

  • Wallet address validation using ethers.js

  • Scalable architecture supporting thousands of concurrent users

Confidential Healthcare Provider

Resolved billing inefficiencies with a custom Excel VBA automation suite for healthcare billing, featuring advanced data import, transformation, and reporting workflows. Integrates with external payment processors and Medicare logic to streamline multi-source reconciliation and compliance.

  • Automated data import and transformation from Fortis and Medicare reports

  • Secure workbook operations with password protection and access control

  • Multi-step billing workflows with real-time reconciliation

  • Dynamic reporting with PDF export and month-to-month tracking

  • 90% reduction in manual intervention and error rates

  • Modular VBA architecture for rapid business rule adaptation

Healthcare Provider Project

About the Team

Leadership and expertise behind Apex Software Engineering

Alex Abushanab - Founder and Lead Engineer

Alex Abushanab

Founder & Lead Engineer

Los Angeles, CA

Alex Abushanab is a seasoned Lead Software Engineer and the founder of Apex Software Engineering. With a rich entrepreneurial background and extensive software engineering experience, Alex has successfully delivered projects for industry leaders including NativePath, Ulta Beauty, Mastercard, Lifstyl Real Estate, Creepy Creams, Anglepoint, and KPMG.

His technical expertise spans modern JavaScript frameworks (React, Angular), backend technologies (Node.js), cloud platforms (AWS, GCP), and DevOps practices. Alex holds an MBA from Louisiana State University and a BS in Business Informatics from the University of Louisiana at Lafayette, providing a unique blend of technical excellence and business acumen that allows him to create solutions that deliver measurable impact.

Contact Us

Ready to automate, innovate, and engineer excellence for your business?